The Vendi Advertising Agency program, Vendi Launch, is a coveted internship opportunity for college students interested in agency life. I designed an internship specific logo, branding, and messaging that helps communicate the program clearly internally as well as externally. With strong imagery and roots to the driftless area of La Crosse, Wisconsin, the Vendi Launch identity fits cohesively within the current Vendi Advertising brand while also simultaneously feeling like its own brand voice.