Developed an email series targeted towards Gen Z that highlights the TurboTax Full Service product offering. The emails designs are segmented based off the audience (new to Full Service vs. returners to Full Service) and the time of year (IRS open vs. IRS closed.)

The design of the email series leverages Gen Z research and insights through its approachable messaging, attention grabbing animations, and scannable design layout. The elevated graphics and recreation of the TurboTax brand assets make the emails feel on-trend and welcoming for Gen Z. The emails direct Gen Z users to curated landing pages with relevant content about the Full Service product offering.